google ad sense 728 x 90

Showing posts with label fitness equipment. Show all posts
Showing posts with label fitness equipment. Show all posts

Resurrect Your Workout With Limited Edition Zombie Bells.




Onnit's Zombie Bells are four different limited edition, fully functional kettlebells made of chip-resistant iron with enlarged handles that are cast in wonderfully goulish faces of the undead.




Hand sculpted from real human skull dimensions these collectors limited edition Zombie Bells are functional embodiments of undead iron. Perfectly balanced and ideally proportioned for swings and fitness lifts, Onnit is including FREE Zombie Kettlebell Wristguards for the 1.5 pood (54lbs) and 2 pood (72lbs) editions to ease the arm pressure for heavier overhead training.



The four different sizes, weights and faces (shown below)can be purchased individually or as a set

MegaDead (72lbs):


GhostFace Thrilla (54 lbs)


Staple Head (36lbs)


Brain Goblin (18lbs)







Buy them here.

Equinox Defends Their Controversial Ad Campaign Shot By Terry Richardson.




You may or many not have read the glut of recent articles highlighting the controversy over the "skinny" models in the latest ad campaign for Equinox Fitness Clubs shot by photographer Terry Richardson. According to Fashionista, Huff Post and plenty of other blogs, gym goers expressed disappointment in the 'thin' physiques displayed in the ads.


above: the exterior of the Equinox gym in Beverly Hills, California

The campaign was meant to illustrate the connection between fitness and fashion, but comments and criticism on Facebook and other sites allude to the fact that some might prefer fit and healthy looking models as opposed to runway thin models in the ads.



The gym chain has since responded, defending not only Richardson’s photos but their “deliberate” decision to run with them. Women’s Wear Daily reports that the chain disagrees with the mob of gym goers who stormed the Equinox Facebook page with comments demanding that the women featured in the ads look fit and healthy, instead of runway thin. Equinox’s executive creative director Bianca Kosoy told the paper:

“Our campaigns exist at the intersection between fitness and fashion; they are intended to be thought provoking and to generate discussion through their deliberate synthesis of personal motivation and high fashion photography.”

Frankly, the controversy regarding this continuation of the campaign shot for the chain of gyms by Terry Richardson is most likely more attention than the campaign warrants given that there's nothing extra interesting, compelling or memorable about the ad campaign.

Below are 12 ads shown from the campaign and the inside scoop behind 9 of the shots, straight from the set, from Executive Creative Director Bianca Kosoy.

Don't Let Them Eat Cake

"This obscenely expensive cake that we meticulously designed for this shot almost didn't make it. When the delivery guy showed up, someone directed him to Craft Services and it was about to get sliced for dessert. As you know, you can't have your cake and eat it too."

Shorts Story

"Believe it or not, this was one of the hardest shots to style, wardrobe-wise. We kept trying on different combinations of collegiate socks, ties, boxers and underwear to get the perfect blend of preppy and sexy. We wanted them to look hot, but not over the top. I mean, we are promoting higher education here."

Frankie Says Relax

"Terry's signature style inherently dials up the sex factor — each shot is like foreplay. The idea behind this shot was that the couple was recuperating after sex, so I had to keep reminding Terry that we were going for a 'post-coital' feel. He just started yelling, 'Post-coital! Post-coital!' with every pop of the flash! Everyone on set was cracking up."

Sunshine and Rain

"This was the first shot of the day, and it was raining and the weather was just supposed to get worse. We had tents set up and people holding umbrellas over us. The styling, props and location were so flawless and the models were having a blast, so the shot came together quickly. Let's just say we weren't going to let it rain on our parade."

Little Man on Campus

"Little Giuseppe was on set all day because we had to get all the outdoor shots done. He made the best of it flirting with the models and asking his mom if he could take a puppy home. Once he finally got on set he and Terry had this great banter about how much more time he had left. He was a total pro."

Searching High and Low

"The whole idea of the shoot was to create a real highbrow, secret society feel, but when it came down to finding most of the props, like the trophy in this shot, they ranged from actual museum pieces to random garage sale finds from upstate New York. It's the perfect intersection of highbrow and low art."

Puppy Love

"These French bulldog puppies had a bigger entourage than Terry: a breeder, a trainer and a handler. I couldn't believe how well-behaved they were. I actually almost went home with one, but I decided getting a new puppy in the middle of a campaign launch probably wasn't the best idea. Too bad. I was going to name him T-bone — in honor of Terry."

Happy Endings

"This was the wrap shot. It just instantly came together. The stylists and hair and makeup team were all done, and everyone sat on the grand staircase in the foyer enjoying the view and watching Terry do his thing. This is what I call a happy ending."

Earlier ads in the "By Equinox" campaign shot by Terry Richardson:




equinox
terry richardson

Fitness Gets Funky: Beautifully Designed Dumbbells




You can finally throw away those gross velcro ankle and wrist weights, those toe breaking heavy steel dumbbells that sit on your floor, or god forbid, the ones whose spongey coating is peeling off, in favor of any of these. These hand weights or dumbbells look so great, that even when not in use, they can be left out as sculpture or a conversation piece.

Philippe Starck's ergonomically designed Dumbbells come in silver aluminum with metal inserts or in an anodised gold finish . The gold set weighs 2 kilos, the silver set weighs 3. Both are fabulous and come in a nice XO starck designed case.


Buy them here.

Another great looking set of dumbbells are the stainless steel magnetic dumbells designed by Henriette Melchiorsen. Each way a kilo and are as stunning as a sculpture.



buy them here.

Another pair of sculptural dumbbells are the Vita stainless steel hand weights

buy them here.

This set of polished “Zimbabwe” granite dumbbells on solid oak stand by Big-Game was made in a limited edition specifically for 20ltd.com. No. of editions 15. Price: £2,700.00


buy them here.

The design firm, Greece Is For Lovers, makes these fun all brass dumbbells called Build your Myth in the shape of Greek columns. They come in weights of 1.5 and 3 kgr.


buy them here.

Even Chanel makes a pair of hand weights, available in pink or yellow, they are made of neoprene and cost $760.00 bucks a pair.


Inquire about them here.

Spotted on Yanko Design are these Orrefors crystal dumbbells designed by Alex Undall. Unfortunately, as far as I know, these are a concept and not available for purchase:




The Wellness Rack is an innovative, yet stylish, weight rack for strength training. Contains eight 2kg discs, eight half kg discs and two high-tech handles with a unique locking mechanism, all contained within a clear acrylic container. Maximum load per handle is 12kg.


buy it here.

Don't want to work out with weights? Dumbbells and free weights aren't the only workout gear to get a modern makeover. Jumping ropes or skipping ropes are fast becoming fashionable as well.

Two beautiful examples are the Seletti leather skipping rope with gold handles and the Philippi Vita skipping rope with nickel plated handles:

buy The Seletti skipping rope here.
buy The Philippa skipping rope here.



Get in Shape with Total Gym

Please donate

C'mon people, it's only a dollar.