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Showing posts with label wired magazine. Show all posts
Showing posts with label wired magazine. Show all posts

The World's First Interactive Print Ad (For The Moto X) Breaks In This Month's WIRED magazine.




To drive home the 'customization' concept behind Motorola's Moto X Mobile phone, Digitas, with some help from T+Ink Technology, has created the very first interactive print ad. Select copies (only 150,000 distributed in Chicago and New York) of the January edition of WIRED magazine will feature a print ad that allows you to begin designing your own Moto X phone by simply pressing on colored buttons to change the color of the back of the smartphone's case.




This animated gif (courtesy of FastCoCreate) gives you a peek at the technology:


Then the viewer is directed to a site where they can complete the customization process and order the smartphone, if they so desire.

See how it works in the video below:




Motorola


I'm Officially A Geek And On The Cover Of Wired



So, I open my mailbox yesterday to retrieve my mail and what do I find, but a picture of myself and my late doggy, Abbey, staring back at me from the cover of Wired Magazine!

No, I'm not on newsstands everywhere but I had almost forgotten that this 'custom' July cover was coming to me.

Last January, Wired allowed the first 500 subscribers to upload a photo of themselves and if approved, would be put on their own cover. At that time, Abbey was still alive, but sick with cancer so I thought this would be a fun way to memorialize her.

I was right. The cover is thick stock and seamless, you'd never know it was only one of a kind.

I hope some of my readers were fortunate enough to be one of the 500!

This is the closest I'll ever be to being a Covergirl!

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